A Native American leader

by CADE SORENSEN

Robert Jarvik, inventor of the first artificial heart, once said, “Leaders are visionaries with a poorly developed sense of fear and no concept of the odds against them.” Cal Nez is a leader to many Native Americans because of his vision and lack of fear.

Nez is the owner of Cal Nez Design in Salt Lake City. He is an accomplished graphic designer and has done work for the Office of the President of the United States – National Republican Party, Kodak, AT&T, the Navajo Nation Fair and many more clients. Although his business is thriving, it is his passion for his Native American culture that has helped sculpt his business into what it is today. Nez has dedicated himself to helping bridge the gap between cultures.

Native Americans are able to look up to Nez because he has worked so hard to get to where he is today, without forgetting where he came from. He was born for the Tanaszanii Clan and is originally from Tocito, N.M.

He was raised by his grandparents and to this day does not know why his parents left him. He spoke only Navajo with his grandparents and learned English when he entered the Bureau of Indian Affairs Boarding School in nearby Sanostee at age 5. His boarding school experience was, in his words, “A demon from the past.” Students of this boarding school were not allowed to speak Navajo and were punished for participating in some Native American activities. They were also punished for playing like children, Nez said.

As a teenager, Nez participated in the Indian Placement Program by The Church of Jesus Christ of Latter-day Saints. He left the reservation to go to South High School in Salt Lake City after his grandmother convinced him that it would be best for him. He remembers his grandmother telling him she had nothing more to give him to help better his life. So, he left and went to high school where he began to discover and build on his art and design talents.

After high school and some college courses, Nez went to work for Smith and Clarkson Design. After several years working there, Nez realized they did not have the same vision and direction that he did. So, in November 1986 he quit his job to start his own graphic design company.

At this time Nez was married with a child on the way and was very worried about providing for his family. Nez gathered his portfolio, packed a bag and drove to New Mexico to meet with Peter MacDonald, then the president of the Navajo Nation. He left the interview with two jobs. Both of them included contracts paying him more than he was making with Smith and Clarkson Design. Cal Nez Design has now been in business for more than 20 years.

Knowing from his own experiences what many Native Americans go through, he understands better now how to help others. In April 2008, Nez founded the Utah Native American Chamber of Commerce. According to its mission statement, it aims “to promote the economic development of Utah Native American-owned or serving businesses and organizations and those who appreciate diversity in commerce, and to also promote growth of the Utah Native American business enterprises and make them a powerful economic force.” Nez was named president of the Chamber of Commerce.

Nez is a strong leader, but he also does what he can to strengthen his culture by participating in the Native American Celebration in the Park. Nez believes that Native Americans still have a lot to fulfill as human beings. “We are not history,” he said, “we are people, our drums and song are still going on.”

Cal Nez: artist, graphic designer, leader

by BRANDON FAUSETT

The children stood silently in a line, their eyes focused forward, arms firmly placed to their sides, their backs straight. The hour has passed and the children are let go so they can make their way to school.

“I feel like I was at prison when I went to boarding school,” Cal Nez said. “It has been one of the demons of my past.”

Nez, a member of the Navajo Nation, was taken from his grandparents at the age of 6 and was forced into the Bureau of Indian Affairs Boarding School in Sanostee, N.M.

“Why could we not just go there and enjoy life,” Nez said. “Unnecessary things that took away the beauty of being a child.”

Boarding school was a terrible experience for Nez, but he now uses his talents as an artist, graphic designer and community leader to bring beauty to his life and the lives around him.

Nez, 50, was born in Shiprock, N.M., where he was raised from infancy by his grandparents Bitonie and Mary B. Nez.

He lived with his grandparents until he became part of the Mormon Church’s Indian Student Placement program that brought him to Utah his sophomore year of high school. Nez graduated from South High School with honors, something he strived for from the first day of class.

He went on to become the founder of Cal Nez Design, a graphic arts firm that he started in 1986 after leaving Ted Nagata Graphic Design. His firm has become one of the few Native American-owned businesses in Utah that have been in operation for more than 10 years. Nez was also featured on the cover of the October 2005 issue of the Utah Business Magazine, something he is very proud of.

One of his first jobs being a self-employed graphic artist was when he approached Peter MacDonald, who was then the president of the Navajo Nation. He gave Nez a variety of jobs that helped to jumpstart Cal Nez Design.

His firm has completed a variety of projects including the Navajo Nation Fair 2005 Official Poster, Navajo Nation Shopping Center logo and Miss Navajo Nation logo to name just a few.

“Every client is different, every design is different,” Nez said.

His firm bridges the cross-cultural communication gap by incorporating aspects of the different cultures into its logos, something he tries to keep in all of his projects.

Nez said that the artistic expression in graphic design is being lost and that artists need to go back to the human element of it. He said that programs on computers are ruining graphic art by letting people just jump in and do it, which makes everyone think they can be graphic artists.

He advises aspiring designers to remember the artistic aspect of their craft, something he is very passionate about.

“I am an artist and am very proud of it,” Nez said.

His business is not the only way he is giving voice to the Native American community. He is also the president of the Utah Native American Chamber of Commerce, which he founded in April 2008.

Abel Saiz, vice president of the Chamber, said Nez is a natural leader and not a follower.

“We have members of the Native American community call and ask how to start a business and how to get involved in the chamber,” Saiz said.

Giving voice to Utah Native Americans in the business world was one of the main reasons for founding of the chamber.

“We are referred to as the invisible people,” Saiz said. “Nez lets the general public know that we are here and we have needs.”

Nez encourages Native American youth to see the importance of business because of how beneficial it is to their future.

“The time has come to educate our youth about becoming employers instead of employees,” Nez said.

Nez not only spends time with his firm and the Chamber, but he is also married to Yolanda Nez. They have three children: Courtney, Chelsey and Colby. He is active in The Church of Jesus Christ of Latter-day Saints and said he also believes in the Navajo way the way.

Native Americans are usually viewed as a culture of the past and that is something Nez is trying to change.

“We are not a history,” Nez said, “we are a people.”

SLC designer takes long road to finding identity

by ANNE ROPER

Cal Nez entered the room so serenely, he almost went unnoticed. He came to address a journalism class at the University of Utah and brought with him two seemingly contradictory symbols of his life: the first, a copy of Utah Business Magazine bearing his picture on the cover placed carefully in a protective plastic bag. The second, a wrinkled green paper certifying he is Navajo.

The two objects begin to coalesce when Nez states he is both owner of Cal Nez Design in Salt Lake City and president of the Utah Native American Chamber of Commerce. But his search for his identity as a Native person, like many, is more complicated than his prized possessions. 

Nez’s life has challenged norms, making it hard for him to rely on someone like him to aid his identity search. He was given to his grandparents in Tocito, N.M., to be raised, which isn’t uncommon in Navajo culture. But instead of following the Navajo tradition of being given to his mother’s family, the dominant clan, he was given to his father’s. He never knew his mother and hardly knew his father. Then, at 6 years old, he was enrolled in the Bureau of Indian Affairs Boarding School in Sanostee, N.M.

“Boarding school is one of the demons of my past,” Nez said with sudden seriousness. “I really feel like I was in prison for six years in boarding school.”

Nez spoke only Navajo before attending boarding school, where he was forbidden to speak anything but English. He said the school shaved his head, a stark contrast to his now long hair, tied back in a ponytail. Children stood at attention for hours and were punished for acting too much like a child, Nez said.

“It took the beauty, serenity and peace out of being a child,” Nez said.

For his sophomore year of high school, Nez decided to go to South High School — in Salt Lake City.

Before he left Tocito, he made a promise to his grandmother.

“One day, I’ll come back for you,” he said. “No matter what my trials may be, I’m going to make it.”

Through the Indian Placement Program, an initiative of The Church of Jesus Christ of Latter-day Saints from 1947 to 1996, Nez found a family to live with in Utah. He somehow always knew he was supposed to go to South High School, he said. It was there that his art teacher saw his talent and encouraged him to pursue art as a career. Nez agreed, and knew a little more about who he is.

“I’ve always been an artist,” he said. “I’ve always been able to duplicate, [to] capture.”

Although Nez could identify himself as an artist, he still struggled knowing what to call his ethnicity. After considering the terms American Indian, Native American and Navajo, he felt most comfortable with Diné, meaning “the people.”

Lena Judee, the American Indian program coordinator at the University of Utah, has addressed this issue herself. Finding a name isn’t as important for her.

“It’s just a label,” Judee said. “As long as I know who I am, it doesn’t matter.”

However, knowing who she is didn’t come easily. Judee also attended boarding schools. She said she couldn’t say anything bad about them because they gave her an education and something to eat. The trouble came when they would show “cowboy and Indian” movies in school.

She didn’t understand the Indians were supposed to be representing her, and she thought the people in the movie were stupid. When she found out she was being stereotyped by the “Hollywood Indian,” Judee was upset at the misinformation being mass-produced. She decided she wanted to be the one who informed people.

However, she soon realized taking on the world at once in order to change it was ineffective. She would have to work one-on-one to get a result.

“I can’t rescue all stray cats,” Judee said. “But I can make a difference.”

Nez has adopted this same give-and-take approach to change.

“We can’t do anything about the past, but there’s the future,” Nez said. “That’s where the answer lies.”

Maybe Nez will find the answers to his existential question in the future. But for now, he knows one thing for sure about his people.

“We’re here. We’re still here,” he said. “We have a right to fulfill our space as human beings.”

Salt Lake graphic designer builds business from scratch

by LANA GROVES

Cal Nez remembered working at a small but growing graphic design business in Utah in the late 1980s. He was content being an artist and working on logos and designs, but the pay was small for the number of awards his designs were receiving.

“We were the ad agency, graphic design [company] of that era,” he said. “We were taking every award. The designs in there, they were mine.”

Nez, a member of the Navajo Nation, realized that he was working at minimum wage or less, and not receiving as much credit for his work as he should. After another couple of weeks contemplating the issue, Nez decided to quit and open his own business.

Nez explained the decision to his pregnant wife, Yolanda, and set out in his car to New Mexico in search of work. He introduced himself to Peter MacDonald, former chairman of the Navajo Nation, and showed his portfolio.

“I picked up two jobs that meeting,” Nez said. “The dollar amount was quite significant for someone who was making 6 dollars an hour.”

Nez started out designing the Navajo Nation poster in 1989 and has since gone on to create the design for the 2002 Winter Olympics in Salt Lake City, former Gov. Mike Leavitt’s re-election campaign and others.

More than 20 years after that fateful day, Nez is the one of few Native Americans in Utah to own a business in Utah.

Nez said he was one of the first design company owners to create a web site for his company, Cal Nez Design, Inc., which is a prospering graphic design and advertising company. He said the thrill of finishing designs for a client still makes it worth the effort.

“Right now I just finished a project for the United States Marines,” Nez said. “I get this energy. I love art; I love that challenge.”

In addition to running his own business, Nez started the Utah Native American Chamber of Commerce in April 2008 by sending out letters to registered businesses in Utah.

“We’ve started small, but it’s going well,” said Sandy McCabe, a board member and owner of Sandy’s Kitchen. “Cal has done a lot.”

Nez remembered the path he took to become a business owner. He spent six years in a boarding school run by the Bureau of Indian Affairs that he despised. The schools were part of an effort in the 1800s that required Native American children to attend English-speaking schools to assimilate them into American culture. By 1902, the United States government had opened 25 federally funded schools.

Despite that turmoil, Nez said he first realized his potential as an artist at the school.

He left his grandparents in New Mexico at 16 to live with a Church of Jesus Christ of Latter-Day Saints family in Utah and studied at South High School in Salt Lake City. Nez said his experience in Utah changed his life, and although he thinks of his Navajo heritage with pride, he also considers himself an active LDS church member.

Now, Nez has a family of his own. He remembers when his first daughter, Courtney was going to school for the first time.

“I sat out there literally all day to make sure she was going to come back to my arms,” he said, remembering the terrifying experience of his first school.

Nez’s son, Colby, is in high school, and Nez said he is proud of the school work he brings home.

Besides spending as much time with his family as possible, Nez continues his business and produces designs for other organizations. He cherishes his Native American roots and includes that in his designs as much as possible.

“I can go out there and oil paint any concept you can imagine,” he said. “I don’t think there’s any sign that looks alike.”

Keeping art alive through graphic design

by AARON K. SCHWENDIMAN

A black hat and mirrored aviator sunglasses stares from the page. A Navajo person looks onto an audience cheering for the participants in a rodeo while a carnival goes on in the background. In the reflection is a community joining together for its nations fair.

“I wanted every viewer to ‘become’ a Navajo for a split second and to look through the eyes of a Navajo person,” said Cal Nez, a Navajo-born graphic designer about one of his first works.

In 1989, former Navajo Tribal Chairman Peter McDonald hired Nez to create a poster for the annual Navajo Nation Fair. This is still the most meaningful and powerful piece for Nez.

Staying true to his artistic roots is what has made Nez so successful in the graphic design field. As different forms of art progress, Nez has brought his graphic design business back to the basics and kept the integrity of art alive.  

Nez owns a graphic design firm in Salt Lake City that is presently celebrating its 20th anniversary. Nez has always been an artist at heart and the consistency in providing quality pieces of art for clients has stayed true throughout the years.

Not only is Nez an artist, with his job as the president of the Utah Native American Chamber of Commerce he gives a voice to the local Navajo owned businesses. 

Chamber board member Rosemary Giles has known Nez for only a couple months, but is very surprised at how many people he knows in the community.

“That’s what really surprised me, is that when you mention his name in the [Salt Lake] valley, everybody knows him,” Giles said in a phone interview.

Nez was born for the Tanaszanii Clan from Tocito, N.M. He was given to his grandparents, Bitonie and Mary B. Nez, to raise him from infancy. 

At a young age Nez was forced to attend the Bureau of Indian Affairs Boarding School in Sanostee, N.M., where he first learned to speak English.

Even though boarding school was a dark chapter in Nez’s life, it was at that school where he ventured into the world of art. He recalled a picture he created depicting Abraham Lincoln chopping a piece of wood as one of his earliest works. From that experience Nez said that he has always been able to duplicate real life on surfaces.

After boarding school Nez made a conscience decision to move to Utah where he still resides today. Though Nez wanted to stay in New Mexico with his grandparents he knew there was nothing left for him in his community.

“I’m going to make it,” Nez said to his grandmother before for Salt Lake City. And that’s exactly what he did.

Nez attended South High school and graduated as one of the top students in his class and earned a Sterling Scholar award.

Nez worked for several graphic design firms before deciding to take on clients by himself. He was not receiving the credit he deserved for many of his works. So he quit his job and gathered a portfolio of his works together. He drove to New Mexico to see former Navajo Tribal Chairman Peter MacDonald and was soon hired to do the Navajo Nation Fair poster. Nez has done projects for many clients during the twenty plus years he has been in business and still has the focus and drive he did when he first started.

Abel Saiz, a good friend and vice president of the Chamber described Cal’s artwork in a phone interview as being very “professional.” With his drive and determination he is always focused on keeping his work professional and unique.

Nez said today many graphic design companies have ruined the creative aspect and originality of the graphic design business. Even though the industry has been saturated with pre-installed templates on computers, graphic design companies are demanding the human element side of the graphic design versus standardized design Nez said. 

Nez’s passion for his community and his success in the arts has surpassed many of the hardships he has faced in life. He is a person who keeps the spirit and roots of art alive in his work and it shows through the hundreds of designs he has created for clients such as the Utah Museum of Natural HistoryEastman Kodak CompanyNavajo Transit System and many others.

Nez offered some advice to aspiring graphic design artists: “Bottom line: don’t forget the artistic aspect of art itself.  Keep the integrity of the artistic aspect alive.”